Most optometry and ophthalmology practices lose 20–30% of their patient base to lapses every year - not because patients switched providers, but because no one followed up after the annual exam window passed. Revisit handles the entire reactivation campaign for you.
Talk to UsEvery eye care practice builds a growing list of lapsed patients - people who came in for a comprehensive exam, got their prescription, and then missed their next annual visit. They still need updated prescriptions, new contacts or glasses, and regular eye health monitoring. They just need to hear from you.
The average active eye care patient is worth $300–$800 per year in exams, lenses, frames, and specialty services. A lapsed patient list of 400 represents hundreds of thousands of dollars in recoverable annual revenue.
Most optometry practices rely on their PMS to send an automated annual exam reminder. These one-touch notices go out once, get ignored, and that patient is lost for another year - or permanently. A single generic reminder is not a reactivation strategy.
Revisit does something different. We segment your lapsed patient list by exam recency, prescription status, and contact lens vs. eyeglass history. We write personalized multi-channel sequences - SMS, email, and WhatsApp - calibrated to each segment. And we manage every campaign wave from start to finish.
We start by analyzing your patient database - identifying who is overdue for an exam, how long they have been lapsed, and what their visit history looks like. From there we build outreach sequences that feel like a genuine health reminder from your practice.
All patient information is managed in full compliance with HIPAA requirements. We operate under a Business Associate Agreement (BAA) with every practice we work with, so your patient data is protected and your practice remains fully covered.
| Approach | Multi-channel | Personalized | Fully managed | No staff time |
|---|---|---|---|---|
| Automated PMS recall | ✓ | ✗ | ✗ | ✗ |
| In-house staff outreach | ✗ | ✓ | ✗ | ✗ |
| General marketing agency | ✓ | ✓ | ✗ | ✗ |
| Revisit | ✓ | ✓ | ✓ | ✓ |
Acquiring a new eye care patient through paid advertising typically costs $60–$180 per lead. Reactivating a past patient costs a fraction of that - and they already trust your practice, have established records on file, and know the quality of your care. Reactivation is the fastest path to filling your schedule.
Revisit serves 9 industries across the United States: dental practices, medical spas, veterinary clinics, chiropractic offices, yoga and pilates studios, auto service businesses, pest control companies, eye care practices, and physical therapy clinics. Wherever a business has a database of past clients, Revisit can run the campaign.
Send us your patient list. We handle the segmentation, the messaging, the outreach, and the follow-up. You focus on the patients in your chair.
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